More distributors wanted for British-grown dried peas and beans
A new supplier of British-grown dried pulses is looking for distribution in the speciality food sector after gaining initial listings with health food wholesalers.
Hodmedod, based near Diss in Norfolk, launched its first dried peas and beans into retail earlier this year. They included exotic-sounding black badger peas, dried Kabuki marrowfat peas, and fava beans in both split and whole bean formats, all grown in the UK.
Fava beans have been grown here since the Iron Age but fell out of favour as meat and dairy products replaced pulses as a staple source of protein.
Founder and MD Nick Saltmarsh said he was hopeful these wholesalers would also take the company’s latest product: an organic version of the split fava beans.
“We’re hoping to get listed with some of the speciality food distributors too,” he told FFD, “and we’re also able to supply direct to retailers across the UK.”
Further products in the pipeline from Hodmedod include quinoa, kidney beans, borlotti beans and canned baked beans. A range of snack roasted beans and peas is also in development.
“All our primary ingredients are and will be British-grown,” Saltmarsh added.
The initial four retail products are packed in cases of 12 x 500g packs, with unit prices ranging from £1.30 for the split fava beans (RRP £1.90) to £1.65 for the whole dried black badgers (RRP £2.45). Catering size 12.5kg sacks are also available.