Posted: 23/05/2022

Mrs Bridges launches new look with fresh colourways

Independent retail stalwart Mrs Bridges has upgraded its look and feel, with the addition of a new colour scheme, fresh designs for its mop caps, and improvements to its gift packaging.

The Scottish brand’s four new colours – Dusky Orchid, Palace Blue, Langoustino and Shale Green – now appear across its extensive range of jams and marmalade. The company’s signature jar is also topped with a “new look” mop cap. Mrs Bridges says the new colours give stockists more autonomy over which products can be stocked for which seasons.

All the producer’s hampers and gift bags are now crafted from juco, a superior fabric and complemented by hand-packed recyclable gift boxes.

While the outsides have changed, what goes in the jars remains the same, with Mrs Bridges sourcing ingredients that range from Scottish raspberries, strawberries and blackcurrants through to citrus fruits from Seville. With over 150 products created exclusively for the independent retail sector, the range features vegan, vegetarian and gluten-free options. All its jams and marmalades are made in small batches using copper-bottomed pans.

The most recently refreshed roster is the Preserves Collection. Raspberry, Four Berry, Apricot & Peach and Strawberry Preserve are all available in cases of 6x452g jars (trade £5.40 per unit, RRP £8.95).

It has also launched a Langostino Breakfast Hamper (pictured), which includes Orange Marmalade with Ginger, Fine Cut Orange Marmalade, Pink Grapefruit Marmalade, and four Fruit Marmalade, as well as Scottish Strawberry and Scottish Raspberry Preserves. Each set has an RRP of £20 (trade £11.95).

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