Posted: 25/09/2017

New packs highlight brand identity for Adam’s Chocolate

brandAdam’s Chocolate has launched its new brand and packaging one year on from winning The Seed Fund’s annual prize.

The Bristol-based company unveiled its Organic Cold Pressed Chocolate in re-sealable pouches at this year’s Speciality & Fine Food Fair.

“We’re trying to educate people that cacao can be cold-pressed,” Farag told FFD.  “Cold-pressing the beans means you get more of the nutrients than roasting, grinding and heating them. So, we wanted to use images that conveyed this in our branding.”

Since winning The Seed Fund in September 2016, Farag and co-owner Mark Claydon have spent the last year focusing their attention on developing their brand; working with branding and marketing consultancy The Collaborators to create the new packaging.

“We’ve been working with chocolate for the past 14 years, so we know our product really well,” said Farag. “But the last year has been about gearing up the packaging and making sure there is identity in the branding.”

He added that the company has learnt a lot about scaling-up operations and pitching to stores.

“We’re in a situation now where we have a distributor [Diverse Fine Food] and are selecting shops,” he said. “We want to build a brand that will go on for a long time, making sure that we grow at the right pace to support stores.”

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