Posted: 19/06/2015

Nicola Sturgeon unveils Scottish Dairy brand


Nicola Sturgeon Scottish Dairy brand
First Minister Nicola Sturgeon unveiled the Scottish Dairy brand at the Royal Highland Show

Cheese-makers and dairy producers north of the border are set to benefit from a Scottish government branding initiative that aims to boost the profile of dairy products both within the UK and abroad.

The Scottish Dairy brand, announced by First Minister Nicola Sturgeon and Rural Affairs Secretary Richard Lochhead at this week’s Royal Highland Show, is a new on-pack logo that will highlight products that use 100% Scottish milk and are produced in Scotland.

It has been devised by the Scottish Dairy Growth Board in response to the falling milk prices paid to dairy farmers.

The logo will be available to producers, small and large, who fulfil the criteria, with full guidelines being issued prior to its official launch at the Anuga Food Expo in Cologne in October.

Sturgeon said the value of Scottish food and drink exports were booming and she wanted the dairy sector to share in the success of products that promote their Scottish provenance, such as Scotch beef, salmon and shellfish.

“I want to put the spotlight firmly on our fantastic produce for retailers in Scotland and buyers from around the globe,” she said. “This new brand will help consumers support Scottish producers and help in marketing our excellent produce abroad.”

Lochhead said that the Scottish brand itself was “powerful” and contributed a premium where it was used.

“Evidence suggests that the ‘Scotch Beef’ brand adds around £20m annually at the farmgate, and almost £40m in retail across the UK, which is a premium of around 12% – I am therefore hopeful and optimistic that we can see a similar premium for our dairy industry,” he said.

“The dairy sector is vitally important to Scotland and the Scottish Dairy Brand is all about added value – it highlights there is so much more to the sector than just milk alone.”

Lochhead added the future of the dairy sector was of real importance. “That is why I am calling for country of origin labelling to be made mandatory at EU level, with the flexibility to use labels such as ‘Made in Scotland’.”

Click here to read the Scottish Dairy Plan 2015 in full

 

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