Nyetimber creates second sparkling wine brand
English wine producer Nyetimber has revealed a new sparkling wine brand, N, as it looks to offer a more “accessible” and “easy to drink” second label to a wider audience.
Described as “refreshingly fruity yet still very elegant”, the sparkling wine uses grapes hand-picked from the company’s own estate in the South of England.
The label differs from Nyetimber’s original line as it is illustrated with a large “N” on the gold sleeve with a Union Jack. It also includes the words “Mayfair London” on the front as a homage to where its office is based and to “capture all the excitement and glamour of one of the capital’s most exclusive post codes”.
N was first launched this summer in Mediterranean hotspots, Ibiza and Mykonos, with plans to launch to the UK in 2018. Nyetimber are also looking at wider distribution across Europe, the USA and Asia in the next year.
“The United Kingdom continues to gain momentum and recognition globally for the exceptional craftsmanship and quality of our sparkling wines,” said a spokesperson for Nyetimber. “During this time, we decided to extend our brand appeal and influence around the world through innovation in product, production and communication.”
“Launching a lifestyle brand, N seeks to bring high quality English sparkling wine to a new audience. It has been created without compromise to give audiences a sparkling wine of exceptional quality that can be enjoyed in a variety of social settings.”