Online directory set to ‘expand awareness’ of Brit producers
British Charcuterie Live has established what is says is the first online directory of British charcuterie producers.
Launched on St George’s Day, 23rd April, it is designed to give both consumers and trade buyers “instant access” to producers across the UK, searchable by name, product or location.
Henrietta Green, founder of British Charcuterie Live, said: “We have seen that free and simple access to information is crucial in expanding awareness and helping to widen distribution of the dynamic range of British charcuterie now being made.”
Green will stage the second annual British Charcuterie Live Awards at Blenheim Palace on 1st August alongside the four-day BBC Countryfile Live show. Every producer who enters the awards is being offered a free entry in the directory.
While describing it as a “work in progress”, Green said she expected the directory to list over 100 UK makers by the end of this year.
This story appeared in the May issue of Fine Food Digest. You can read more on the digital edition here.
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