Patchwork hires experienced trio for foodservice push
The Patchwork Food Company has hired three experienced food professionals as it looks to do more business with the foodservice sector.
Dr Graham Jackson (former chairman of KK Fine Foods), Jo Rudkin (previously sales manager at Bidfood) and Jon Spencer (ex factory manager for 2 Sisters) have all joined the senior team, as Patchwork prepares to launch a new foodservice format.
The Welsh producer is launching no-waste, portion-controlled pates in 20 different flavours, which it says will capitalise on the trend towards bar snack foods over three course meals.
“We have been making pate for over 35 years and have recently had numerous requests from the various pub groups for real quality pates as opposed to the bland Brussels and Ardennes pates which currently exist and dominate the market place,” said Patchwork MD Rufus Carter.
Carter added that the recent hires were a “declaration of our commitment” to expanding Patchwork’s foodservice.
Founded in 1982 by Margaret Carter and Jenny Whitham, Patchwork is best-known for its patés but it also makes relishes, chutneys and sauces, many of whice are already supplied to foodservice.