Posted: 12/01/2017

Peter’s Yard rebrands crispbread bites

Peter's Yard crisp bread bites
Peter’s Yard  crispbread bites are available in three flavours; sea salt, cumin & nigella, and 5 seed.

Edinburgh based Peter’s Yard has relaunched its crispbread bites range following extensive research that has helped the company to identify what consumers value most in their brand.

Co founder Wendy Wilson Bett said her research showed the target market is interested in all natural ingredients and that consumers enjoyed Peter’s Yard’s smaller bites with dips, but that the message was not clearly communicated on the initial packaging.

The new packaging design shows a “natural choice for dips” slogan on both the front and back of the bags, while the crispbread bites inside have also been tweaked to enhance their individual flavour profiles.

Available in three flavours; sea salt, 5 seed, and cumin & nigella, Peter’s Yard crispbread bites come in 105g bags with an RRP of £2.49

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