Pipers Crisps bags DBA design award for second year running
Pipers Crisps has won a DBA Design Effectiveness Award for a second year in a row, this time scooping Gold in the food producers category.
The Design Business Association gave out the award in recognition of the ongoing effectiveness of the producer’s packaging design – created by BrandOpus – which was first introduced in 2012.
Other Gold winners in the 2016 awards included chocolate brand Monty Bojangles, Lick Frozen Yogurt and tea company Twinings for its Signature Blend range.
In the three years since the redesign, Pipers has doubled its number of stockists, achieved 25% year on year sales growth and created 44 more local jobs.
“The feedback from clients and consumers has been overwhelmingly positive, and the redesign has been the catalyst for the tremendous growth in sales,” said founder Alex Albone.