Pipers Crisps launches pea-based Crispeas range
Pipers Crisps has launched Crispeas – a trio of low-calorie pea-based snacks, aimed at the growing number of consumers seeking healthier snacks.
Available from 14th May, the three varieties of Crispeas – Matar Paneer, Salsa Verde and English Mint – all have less than 95 kcal per 21g pack (RRP £1.19) and are a source of protein and fibre.
They are also are gluten-, wheat-, and barley-free, as well as suitable for vegetarians.
Pipers, which has recently rebranded the packaging across its entire range, will supply the new snacks in cases of 18 units, with a shelf life of three months.
“We’ve looked carefully at the trends that are driving the healthy snacking market,” said Pipers marketing manager Katy Hamblin. “It’s clear that there are two key factors; taste and nutritional benefits. Protein as a cited benefit is an important global food trend with over 50% of consumers citing the need for more protein in their daily diet.”
Hamblin added that taste was still a key driver for consumers who purchased snacks and the range had been designed to cover a spectrum of tastes.
Pipers anticipates that Crispeas will be especially popular in the food-to-go sector and among 18-34-year-old consumers.