PLAYin Choc upgrades kids’ treat concept
Consumers looking for activities to occupy their children during the summer holidays will like PLAYin CHOC’s new little box of chocolate and toy.
The premium organic chocolate and environmentally-friendly educational toy company launched earlier this year and is already stocked in retailers include Cobbs Farm Shop and Darts Farm.
The PLAYin CHOC box (RRP £3.50) contains two individually wrapped organic chocolates, along with an animal toy made from recycled cardboard and its own fun fact card. There are a series of 18 toy animals to collect including a turtle, elephant, polar bear, spider monkey and African penguin.
Founder Maya Simler said she wanted to recreate the excitement she felt as a child when she received chocolate with a small toy.
“I felt compelled to create my own take on this but with a firm focus on beautiful illustration and design, an awareness of the world around us and artisanal fairly-traded ingredients,” she said.