Popcorn range brings Tyrrells founder Will Chase back to snacks
The creator of Tyrrells crisps, William Chase, is returning to the snacks category with a range of healthy popcorns launched this month.
Willy Chase’s Fit Corn comes in six “grown-up flavours”, all of which are air-popped rather than fried, and will be available for independent retailers to buy direct from mid-April.
The range comprises goats’ cheese, red onion & thyme, salted honey, smoky Bloody Mary, cacao & coconut, Nearly Naked and Cider Vinegar with The Mother.
The popcorn is the first launch under the new Willy Chase’s Naturally Fit Food brand, which is based on Chase’s Herefordshire farm. Chase has even increased corn production on the farm to supply the on-site factory.
“I want to make fit foods with the pedigree of being handmade by us on the farm,” said Chase, who has also developed the internationally renowned Chase Distillery on the farm since selling the Tyrrells business in the mid-2000s.
“People, including me, just don’t want unhealthy nibbles any more.”
He added: “I want to produce real fit food – championing local, fresh and seasonal – avoiding fryers, unnecessary ingredients, mass produced foods and twee stories.”
RRPs start at 99p per 20g bag.