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Cheese Producers’ Template Press Release


03/12/2016 Download PDF Download Plain Text

[Insert name of cheese/producer] among winners at

World Cheese Awards 2016

[Name of producer/location] has been recognised at the 29th annual World Cheese Awards in San Sebastián, standing out from the crowd among a record number of entries that were judged at the Kursaal Congress Centre on Wednesday 16 November.

[Name of producer] was awarded a coveted [delete as appropriate – Bronze / Silver / Gold / Super Gold] award for its [name of winning cheese / short description of cheese].

Over 3,000 cheeses were judged this year by the World Cheese Awards’ internationally recognised experts, representing nations including Australia, Brazil, Canada, France, Italy, Japan, Mexico, South Africa, Spain, the UK and the USA, as the largest cheese-only awards scheme on the planet took centre stage during day one of the International Cheese Festival.

[Name, company and position] explains; [your quote should go here – if you’re a first time winner, you could explain what made you decide to enter this year. If you’re a multi-World Cheese Award winner, perhaps explain how the seal of approval has added value to your business in terms of credibility, opening doors to new retailers, and ultimately increasing sales. The press will also like to hear how you’ll be celebrating with your team].

Drawing entries from 31 different countries, from Australia to Italy and Mexico to Mozambique, cheese of all shapes and sizes made their way by bicycle, boat, plane, train, truck and car to the Kursaal Congress Centre in San Sebastián, via 12 consolidation points in all corners of the globe. 266 cheese experts from 26 different nations followed them to the Basque Country to taste, nose and grade over 3,000 cheeses in a single day, giving Bronze, Silver, Gold and Super Gold awards to worthy entries.

The final judging panel, made up of top names from the world of cheese, featuring cheese makers, buyers, retailers and writers, including Suzy O’Regan from Woolworths Foods in South Africa, Cathy Strange from Whole Foods in the USA, Roland Barthélemy, President of Guilde des Fromagers in France, and Mary Quicke from Quicke’s in the UK, then debated the top 16 cheeses in front of a trade and consumer audience, broadcast live on World Cheese TV, before crowning this year’s World Champion Cheese.

The International Cheese Festival took place at the Kursaal Congress Centre in San Sebastián from 16-18 November 2016. For more information, visit www.internationalcheesefestival.eus.

[Insert date of press release]

For more information: [Insert your name and contact details]

Notes for editors: World Cheese Awards 2016 – the background
  • The World Cheese Awards is organised by the Guild of Fine Food
  • 2016 is the 29th year of the competition
  • The planet’s biggest ‘cheese-only’ competition - no yoghurt, cream, butter or other dairy
  • 3,021 cheeses from 31 different countries entered – including Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Croatia, Cyprus, Denmark, England, Estonia, France, Germany, Greece, Ireland, Italy, Mexico, Mozambique, the Netherlands, Northern Ireland, Norway, Portugal, Romania, Scotland, Slovakia, South Africa, Spain, Sweden, Switzerland, the USA and Wales
  • 266 judges from around the world travelled from 26 different countries to ‘nose’ and taste the cheese
  • Judging broadcasted live on World Cheese TV
  • A Super Jury of 16 judges decided the final winning World Champion Cheese
How the judging works Judges work in teams of four, identifying any cheeses worthy of a bronze, silver, gold - or no award. They are looking at the rind and the body of the cheese, its colour, texture, consistency and, above all, its taste. Each of the 66 teams then nominates one exceptional cheese as the Super Gold from their table. These 66 cheeses are the best in the world and are judged a second time by the Super Jury of 16 internationally recognised experts, who will each select a cheese to champion in the final round of judging. The Super Jury then debates the final 16 in front of a live consumer and trade audience, before choosing the World Champion Cheese live on World Cheese TV, with cheese lovers across the globe tuning in for the drama.  

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