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Template Press Release for winners


21/09/2020 Download PDF Download Plain Text

P R E S S  R E L E A S E

 

[Insert image of product or producer with product]

 

[Insert name of company] is among the Great Taste winners of 2020

Great Taste, the world’s most trusted food and drink awards, has announced its stars of 2020. Out of 12,777 products sent in from 106 different countries, [name of your company and region] was awarded a [delete as appropriate – 1-star Great Taste award, which means judges dubbed it a food that delivers fantastic flavour / 2-star Great Taste award, which means judges dubbed it above and beyond delicious / 3-star Great Taste award, which means the product was described by judges as extraordinarily tasty] for its [name of your winning product(s). You could also add a little description and judges’ comments here.]

 

Judged by 144 of the most discerning palates, belonging to food critics, chefs, cooks, restaurateurs, buyers, retailers and producers, as well as food writers and journalists, Great Taste is the most trusted of all food and drink awards. As well as a badge of honour, the unmistakeable black and gold Great Taste label is a signpost to an outstanding product, which has been discovered through hours and hours of blind tasting.

 

This year’s winners have been found through a combination of remote judging and socially distanced judging sessions, after the lockdown began just one week into the schedule. This necessitated a swift and comprehensive reinvention of the Great Taste process to ensure that robust judging standards were maintained and the quality of feedback was not compromised, all in time to provide a much-needed boost for food and drink producers during the all-important Christmas period.

 

[Your name and position in company], explains: [Your quote should go here – if you have never entered Great Taste before then you could say what made you decide to enter this year. If you are a multi-Great Taste winner, maybe explain how the logo has added value to your business in terms of credibility, opening doors to new retailers, and ultimately increasing sales. The press will also like to hear how you’ll be celebrating with your team.]

 

Recognised as a stamp of excellence among consumers and retailers alike, Great Taste values taste above all else, with no regard for branding and packaging. Whether it is cake, coffee, kippers or kombucha being judged, all products are removed from their wrapper, jar, box or bottle before being tasted. The judges then savour, confer and re-taste to decide which products are worthy of a 1-, 2- or 3-star award.

 

There were 12,777 entries into Great Taste this year and of those products, 205 have been awarded a 3-star, 1,294 received a 2-star and 3,818 were awarded a 1-star accolade. The panel of judges this year included; cook, writer and champion of sustainable food, Melissa Hemsley, cook, writer, stylist and voice of modern vegetarian cooking, Anna Jones, celebrated Spanish chef, José Pizarro, Kavi Thakrar from Dishoom, food writer and cook, Xanthe Clay, and baker and author, Martha Collison, as well as food buyers from Selfridges, Fortnum & Mason and Waitrose. These esteemed palates have together tasted and re-judged the 3-star winners to finally agree on the Golden Fork Trophy recipients and the Great Taste 2020 Supreme Champion.

 

Great Taste 2020 will reach its exciting finale in late October, when the Golden Fork trophy winners and the Great Taste Supreme Champion 2020 are announced at the virtual Great Taste Golden Fork awards event.

 

Date: [Insert date of press release]

For more information: [Insert your name and contact details]

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