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Template release for all winners


20/11/2018 Download PDF Download Plain Text

[INSERT IMAGE OF CHEESE / PRODUCER]

[CHEESE / PRODUCER] wins [BRONZE, SILVER, GOLD or SUPER GOLD] at World Cheese Awards 2018

[NAME OF PRODUCER / LOCATION] has been named among the winners at the 31st annual World Cheese Awards in Bergen, Norway, standing out from the crowd as a record breaking 3,472 entries were judged in a single day at the city’s iconic Grieg Hall on Friday 2 November.

[NAME OF PRODUCER] was awarded a coveted [DELETE AS APPROPRIATE – BRONZE / SILVER / GOLD / SUPER GOLD] award for its [NAME OF WINNING CHEESE / SHORT DESCRIPTION OF CHEESE].

With entries from over 40 different countries judged at the World Cheese Awards, as the competition formed part of the brand new Norwegian food festival, Matnasjonen Norge, [NAME OF PRODUCER] has gained an internationally recognised seal of approval from a truly global cheese event.

[NAME, COMPANY AND POSITION] explains: [YOUR QUOTE SHOULD GO HERE – IF YOU’RE A FIRST TIME WINNER, YOU COULD EXPLAIN WHAT MADE YOU DECIDE TO ENTER THIS YEAR. IF YOU’RE A MULTI-WORLD CHEESE AWARD WINNER, PERHAPS EXPLAIN HOW THE SEAL OF APPROVAL HAS ADDED VALUE TO YOUR BUSINESS IN TERMS OF CREDIBILITY, OPENING DOORS TO NEW RETAILERS, AND ULTIMATELY INCREASING SALES. THE PRESS WILL ALSO LIKE TO HEAR HOW YOU’LL BE CELEBRATING WITH YOUR TEAM].

Records were broken across the board this year, as more nations than ever before entered cheeses into the world’s biggest cheese-only event. Representing 41 different countries, entries made their way by boat, truck, train and plane via 12 consolidation points around the world, from places including Brazil, Kenya, New Zealand, Russia, South Africa and the USA. 235 judges from 30 countries then tasted, nosed and graded cheeses from six continents, giving Bronze, Silver, Gold and Super Gold awards to worthy entries.

As 3,472 eventually became 16, the crowds then watched on as the International Super Jury debated the world’s top cheese. Made up of the finest palates from the international cheese community, this year’s panel featured cheese makers, cheesemongers, buyers, chefs, retailers and writers. Judges including José Pizarro, critically acclaimed Spanish chef, Cathy Strange, global executive coordinator for Whole Foods Market in the USA, Claus Meyer, co-founder of Noma in Denmark, and Carlos Yescas, author and cheesemonger from Mexico, all put forward their chosen cheeses live on World Cheese TV, before crowning this year’s World Champion Cheese.

[INSERT DATE OF PRESS RELEASE]

 

For more information:

[INSERT YOUR NAME AND CONTACT DETAILS]

World Cheese Awards press enquiries:

Sam Brice at Freshly Ground PR

+44 (0) 7961 635960

sam@freshlygroundpr.co.uk

Amy Brice at Freshly Ground PR

+44 (0) 7717 893123

amy@freshlygroundpr.co.uk

Notes for editors: World Cheese Awards 2018 – the background
  • The World Cheese Awards is organised by the Guild of Fine Food
  • The main sponsors of the World Cheese Awards 2018 are Le Gruyère AOP, Barber’s 1833 and Grana Padano
  • 2018 was the 31st edition of the competition Top of Form
  • The planet’s biggest ‘cheese-only’ competition – no yoghurt, cream, butter or other dairy – championing the world’s best cheesemakers, from tiny artisans to global heavyweights
  • 3,472 cheeses from 41 different countries entered – including Australia, Austria, Belgium, Brazil, Canada, Croatia, Cyprus, Czech Republic, Denmark, England, Estonia, Finland, France, Germany, Greece, Guernsey, Hungary, Ireland, Israel, Italy, Kenya, Liechtenstein, Mexico, the Netherlands, New Zealand, Northern Ireland, Norway, Poland, Portugal, Romania, Russia, Serbia, Scotland, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, the USA and Wales
  • 1,476 entries achieved an award this year, including:
    • 78 Super Gold
    • 313 Gold
    • 486 Silver
    • 599 Bronze
  • 235 judges from across the globe travelled from 30 different countries to nose, taste and grade the cheese
  • Judging broadcast live on World Cheese TV at gff.co.uk/wca
  • A Super Jury of 16 judges decided the final winning World Champion Cheese
How the judging works Judges work in teams of three to four, identifying any cheeses worthy of a Bronze, Silver or Gold award. They look at the rind and the body of the cheese, its colour, texture, consistency and, above all, its taste.  Each team then nominates one exceptional cheese as the Super Gold from their table. These 78 cheeses are the best in the world and are judged a second time by the Super Jury of 16 internationally recognised experts, who each select a cheese to champion in the final round of judging. The Super Jury, representing all four corners of the globe, then debates the final 16 in front of a live consumer and trade audience, before choosing the World Champion Cheese live on WCA TV.

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