Posted: 02/03/2017

Primal Joy unveil new-look packaging that will extend shelf life

Primal Joy rebrandGloucestershire based snack company Primal Joy has rebranded and unveiled new packaging that will give its bars, bites and granolas a longer shelf life.

The Primal Joy range, which is grain, soy, trans fat and refined sugar free, now carries contemporary, clean graphics designed to reflect the all-natural ingredients used in production.

Primal Joy founder Sarah Mace said: “The new packaging and branding better reflects the indulgent, flavoursome nature of the Primal Joy product while also indicating that it is a healthier choice for consumers through its fresh but simple design.

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