Posted: 01/03/2021

Product focus: Jams & preserves

This month we’re rounding up new products in a trio of NPD hotbeds. This week we take a look at jams & preserves to provide an extra special spread for the morning toast of all your customers still working from home.

Since creating its Long Range Fuel nut butter for endurance athletes, Resilient Nutrition says it has realised that the formulation is “just as valuable to tired parents trying to homeschool, health workers on a night shift or hard-charging executives wanting to work and play hard”. The butter comes in different variations, such as Energise with added caffeine and Calm with ashwagandha – an ancient medicinal herb. RRP £7.99 for a small jar.

It might not be for traditionalists, but there is no doubting the taste credentials of The Proper Marmalade Company’s newest flavour, Espresso Martini. This boozy marmalade – which delivers a clean, bitter blast of espresso reinforced with a generous slug of vodka – picked up a Great Taste 3-star award shortly after its launch in 2020. RRP £4.25 for 225g.

Argentinian born Cintia Yankelevich is quite literally, Vegan Crazy. Her Surrey start-up has ‘veganised’ a caramel spread called Dulce de Leche that is very popular in South America. She describes her version as “creamy, sticky and totally decadent”, with a mild aroma of coconut and a rich caramel colour. RRP £5.50 for 220g or £7.50 for 345g.

Meridian’s new Gingernut Butter blends ginger and cinnamon extracts with smooth peanut butter and agave syrup. The nut butter is palm oil-free, suitable for vegans and free from added sugar and sweeteners. For every jar sold, Meridian is donating 25p to help support our ginger cousin, the orangutan, through International Animal Rescue. RRP £2.29 for 170g.

The Fruity Kitchen has been making jams, curds and marmalade by hand in North Yorkshire since 2008, and has just added three new recipes to its collection. Rhubarb & Organic Vanilla Jam, Seville & Pink Gin Marmalade and Black Cherry & Brandy Preserve are available in a variety of sizes, from mini 28g jars to 3kg catering pails.

Passionfruit Preserve launched in summer 2020 as a limited edition but has proved so popular it is now a permanent fixture. As with all Single Variety Co preserves, it is packed full of fruit and contains less sugar than traditional jams. RRP £6.25 for 225g.

Stefania Calugi collaborated with Michelin-starred chef Marco Stabile to create its Maestri del Tartufo collection. Caramellatte with truffle is a velvety cream with summer truffle made by slowly cooking milk and brown sugar. RRP £9.20 for 110g.

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