Great Taste Book
Great Taste Book is the annual celebration of Great Taste winners. Within the pages readers can find out who the major winners are, read about how award-winning producers get an award and understand more about the judging process.
Distributed to over 150,000 trade and consumer buyers. 55,000 copies printed and distributed through trade and consumer titles and a further 94,000 distributed digitally. In 2022 we hope to also distribute the book in print to a further 20,000 at Great Taste markets. Great Taste markets take place at RHS Hampton Court and Tatton Park, The Game Fair and Spirit of Christmas and many more. Produced each winter in a handy A5 format, it combines profiles of the year’s top regional and national trophy winners with scores of advertorials about individual gold-winning foods- a great way for successful producers to present their exceptional products to a wide consumer audience.
Great Taste is published to coincide with a retail promotion each winter / spring, after the major winners at Great Taste are announced. The campaign through PR and the independent trade is set to reach 35 million consumers, encouraging them to seek out, taste and buy the winners.