Posted: 17/07/2020

Refresh your shelves – with new jams and spreads

Among the categories in FFD’s June-July issue is jams and sweet spreads. Here are a few new launches to get retailers thinking.

Seggiano jams and spreads

Seggiano has relaunched its jam range for summer 2020, hoping to bring a little Mediterranean sunshine to your breakfast table. Focused on the fruit itself rather than sugar, the range comprises Sicilian Mandarin Conserve, Sicilian Pink Grapefruit Conserve (225g jars, trade price £2.95, RRP £4.55) and Fig Conserve (200g jar, trade price £3.30, RRP £5).

Blas ar Fwyd jams and spreads

Blas ar Fwyd has rebranded its ‘extra’ jam range including raspberry, marmalade and blackcurrant. The rebranding is described as modern, yet still conveying the artisan and handmade nature of the product. The jars’ illustrations were hand-drawn by a member of the team. The jams come in 200g jars with a trade price of £2.90 and an RRP of £3.85.

Pip & Nut

Pip & Nut has this year launched a nut butter with a difference – Blueberry Muffin Almond Butter. Made using a blend of smooth almond, sunflower and pumpkin seed butters, the spread contains real blueberries along with coconut and almond nibs for an added crunch. The vegan-friendly, high-fibre product comes in 225g jars (RRP £3.95).

Rosebud Preserves jams and spreads

In keeping with the elderflower season, Yorkshire-based Rosebud Preserves has recently launched this year’s version of its Gooseberry & Elderflower jam. Using local and foraged ingredients, the jam contains 66g of fruit per 100g. The jam comes in 227g jars and has a trade price of £2.25 (RRP £3.40).

The Bay Tree jams and spreads

Earlier this year The Bay Tree launched a new range of cocktail-themed preserves. Hoping to liven up your breakfast offering. Berry Cosmopolitan, Strawberry Love Potion and Mango Passion Mojito jams have a boozy flavour and can be used in cakes and desserts as well as on toast. Sold in cases of six 210g jars for £11.10 and with an RRP of £2.75.

Read the latest edition of Fine Food Digest here

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