Posted: 08/01/2016

Rhug food chief secures top job at Ludlow

Jon Edwards of ludlow food centre
Ludlow Food Centre says Jon Edwards (above) will be ‘pivotal’ in seeing through its ambitious plans

Ludlow Food Centre has recruited Jon Edwards, long-serving food boss of Lord Newborough’s Rhug Estate in Denbighshire, to replace Edward Berry as managing director.

Edwards joined Rhug (pronounced ‘Reeg’) more than a decade ago to develop its retail offer. In 2011 he oversaw the opening of new 6,000 sq ft farm shop and café-bistro complex on the 12,000 acre North Wales estate.

He previously spent more 15 years in supermarket retailing, mainly in store management with Marks & Spencer.

He takes over at Ludlow this month after a brief handover from Berry, who has run the ground-breaking foodie destination on the Earl of Plymouth’s Shropshire estate for the past four years. Last September it was named Shop of the Year in the 2015 Great Taste awards.

Ludlow Food Centre comprises a food hall, a 160-seater café, a hotel and restaurant just outside Ludlow, as well as a satellite deli and café, Ludlow Pantry, in the town itself.

In a statement, the Centre said Edwards was “the ideal candidate” to run the operation. “He brings with him a keen commercial sensibility as well as an in-depth understanding of the speciality food market.”

David Windsor-Clive, chairman of Ludlow Food Centre, said: “To capitalise on our recent progress we have ambitious plans that Jon will be pivotal in delivering when he joins.

“His understanding and experience of the retail sector makes him ideal for implementing our plans and will bring a fresh perspective to the business.”

Edward Berry, an industry veteran whose career has spanned hotels, fine wines and speciality teas, has now launched The Flying Fork, a consultancy service for independent delis, farm shops and small producers.

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