Liberty London collaborates with Rosebud for new Food Collection
Rosebud Preserves has collaborated with Liberty London to supply six of its jams and preserves to the iconic store’s new Food Collection.
The Liberty London Food Collection was launched earlier this month during the opening of the store’s new mini British Food Hall. Rosebud is one of fifteen food producers across the UK to be included in the range of over 50 products that the mini food hall sells.
“We were delighted to be asked to supply six of our products for the Liberty London Food Collection,” said owner Elspeth Biltoft. “We are really pleased to receive their endorsement of our values and skills, and for the opportunity to present our preserves to a wider audience.”
The six products chosen for the collection are Rosebud’s blackberry & Sloe gin jam, rhubarb & ginger jam, strawberry jam, raspberry jam, gooseberry & elderflower jam, and Seville orange marmalade.
To run in line with all the products sold in Liberty’s new food hall, the packaging for Rosebud Preserves was specially created by London-based design agency &SMITH. The illustrations on each packaging aim to incorporate elements of each producers’ ingredients or lives.
“We set out to curate an exciting collection of British food and package it in an unexpected, artistic way,” said head of buying for Home at Liberty London, Sarah Coonan. “We didn’t want to launch a predictable own label brand but rather create something with real heart and soul that only we could do.”