Rowcliffe rolls out rebrand
Specialist distributor Anthony Rowcliffe & Son has unveiled a new dark blue logo and branding, which it says reflects both the company’s evolution and half a century of tradition.
In addition to the new type face and colour scheme, it has also updated its strapline to ‘Quality Cheese and Fine Foods’, referring to the range of charcuterie, olives, oils & vinegars, butters and fish that it also supplies to independents.
Rolling out now across to marketing materials, company vehicles and an updated website, the new branding also features a number of category brands icons which have been hand-drawn by director Jo Mason.
“Our aim is to ensure instant recognition of the Rowcliffe brand by bringing a cohesive and quality look and feel,” said Mason. “It’s about ensuring that our identity does justice, and communicates the quality of our unique offer. Our new branding champions every part of our business that contributes towards our success over the last 50 years and in the future.”