Posted: 30/01/2015

Seggiano signs up Whole Foods veteran for transatlantic sales push

David Doctorow Seggiano
David Doctorow spent 30 years working for Whole Foods Markets in both the US and the UK

Seggiano brand owner Peregrine Trading is looking to grow sales on both sides of the Atlantic after appointing Whole Foods Market veteran David Doctorow as commercial director.

Doctorow has also been named managing director of subsidiary Seggiano USA, and will split his time between the two operations.

Peregrine Trading co-founder David Harrison told FFD: “This is a new role, designed to take the business to the next level of growth in both the US and UK markets.”

The latter part of Doctorow’s 30-year career with US-owned Whole Foods Market, which has around 400 stores worldwide, was spent as vice-president of purchasing & distribution, initially in two US regions and more recently in the UK.

Harrison said one of Doctorow’s first objectives would be to strengthen the Seggiano brand’s UK sales team, and the company is actively looking for potential applicants for the London-based role.

In January, FFD announced that Seggiano had topped the speciality oils & vinegars category in our 2014-15 Best Brands survey.

Return to the top