Selfridges’ launch Thoughtful Foodie campaign
Iconic British food retailer Selfridges has launched a 14 week campaign focused on conscious eating and sustainable food choice.
The Thoughful Foodie campaign is described as being geared towards consumers who ‘refuse plastic, question food waste, choose to seldom eat meat, and consider the impact of mass produced food whilst positively seeking sustainable food sources.’
Selfridges’ foodhall will see a Good To Go pop-up from the Hemsley sisters, a toast bar from nut butter producer Pip & Nut, and a has introduced a wealth of products that support the values of healthy and conscious eating.
The Thoughful Foodie campaign will run until the end of March 2017.