Slate will be Lawson’s new name after deli rebrand
Lawson’s Delicatessen will rebrand as Slate later this month when it opens a second shop in Southwold, Suffolk, on 25th November.
Father-and-daughter team John Ormerod and Clare Jackson took over the business in Adleburgh High Street in January from founders Richard Lawson and Claire Bruce-Clayton who had run it for the past 10 years.
Jackson told FFD in April they would bed down at Lawson’s and then look at some of the neighbouring towns, such as Southwold and Woodbridge to open other units.
The Aldeburgh store will reopen at the same time of the Southwold launch after a short closure for full refurbishment. Both stores will feature a “wall of cheese”.
Jackson said that Slate encapsulated the owners’ passion for cheese and the carefully selected range of food and drink they offered.
“We will continue to focus on developing our range of quality British and European cheeses and championing cheese made in East Anglia. Both shops will also offer a range of soups, salads, sausage rolls and frozen meals prepared by our chefs, alongside other delicious delicatessen products such as chutneys and preserves.”
Hannah Gibson has been appointed manager of the Southwold store, working alongside Ormerod’s son Robert.
Both stores will offer 15% off cheese bought on launch day, while local cheesemaker Julie Cheyney will offer tastings of her St Jude cheese at the Southwold store.
Both delis will sell Christmas hampers and other Christmas products including Sue Allen’s Christmas puddings, mince pies and Suffolk ham.