Darling Spuds unveils new crisp flavours and revamped packs

Independent crisp brand Darling Spuds has added three new flavours to its range and unveiled new updated packaging.
The new flavours – Thai sweet chilli, sea salt & cracked black pepper, and ham & English mustard – join the brands existing lines of Somerset cheddar & onion, Mediterranean sea salt, and sea salt & Modena balsamic vinegar.
The whole range is packaged in new modern and “eye-catching” packaging as the company prepares to mark its tenth anniversary next year. All of the flavours are available in 40g sizes (RRP 95p), with the 150g sharing bags (RRP £2.30) available only in the Mediterranean sea salt, sea salt & Modena balsamic vinegar, Thai sweet chilli, and Somerset cheddar & onion flavours.
A part of the Salty Dog snack brand, Darling Spuds was founded in 2010 by Dave and Judy Willis and is one of the few UK crisp brands still owned by its founders.
Darling Spuds’ range is available for both retail and foodservice from independent shops to bars, cafés and other foodservice outlets.
This story appeared in the May issue of Fine Food Digest. You can read more on the digital edition here.
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