Posted: 06/07/2017

Soil Association hands out 2017 BOOM Awards at Borough Market


Free from confectioner Booja-Booja, retailer The Better Food Co and Wales’s Dà Mhile Distillery were among the organic businesses that won at the Soil Association’s BOOM (Best of the Organic Market) Awards this year.

In total, the accreditation body handed out 23 awards at a ceremony on 5th July at London’s Borough Market, with Dà Mhile’s botanical gin claiming the Best Organic Alcoholic Drink title and Booja-Booja’s Hazelnut Chocolate Truffles winning the confectionery category.

Bristol shop The Better Food Co was named Best Organic Independent Retailer, seeing off the shortlisted Beanies in Sheffield, The Organic Farm Shop in Chichester and Edinburgh’s New Leaf Co-op. Waitrose and Ocado won the supermarket and online retailer categories respectively.

For a full list of this year’s categories and winners, visit the BOOM Awards page on the Soil Association website

Other product category winners included The Olive Oil Co’s EVOO (Best Pantry), Higher Hacknell’s sirloin steak (Best Meat Fish & Poultry) and The Tomato Stall’s organic oak smoked Isle of Wight tomatoes with extra virgin oil (Best Chilled & Frozen).

Island Bakery’s Lemon Melts biscuits were crowned Nation’s Favourite Organic Product, following a public vote.

The 2017 BOOM Awards judging panel featured a mixture of retailers, chefs, food experts and journalists. The awards were attended by over 200 guests from major retailers, press and brands to celebrate the finalists and winners.

Soil Association Certification business development director Clare McDermott said: “It’s a positive time for organic. There are now more than 8,000 stores nationwide that stock organic products, from supermarkets to independents to coffee shops and high street restaurants. That growth is reflected in these awards as well, with more entries year on year and a threefold increase in votes for the Nation’s Favourite.”

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