Taylors of Harrogate launch blends ahead of major rebrand
Tea and coffee producer Taylors of Harrogate has unveiled a major rebrand across its range of fruit and herbal infusions and green teas, alongside the launch of four new blends.
The rebrand aims to bring the Taylors’ range under one unified marketing proposition called ‘Extraordinary Flavour’.
The redesign showcases a brighter and bolder packaging as well as a brand-new logo, created by artists commissioned from around the world by the Yorkshire-based company.
The four new blends were created in partnership with the botanical experts at Royal Botanic Gardens, Kew, with more products to be announced over the coming months.
Aiming to pick up on current trends, the flavours include: mandarin & ginger, lychee & lime, white hibiscus & peach, and mango & cardamom.
Brand manager, Beccie Deighton said: “The demand for green teas and fruit and herbal infusions is growing, as increasingly health-conscious consumers expand their tea drinking repertoires but refuse to accept anything less than top quality, extraordinary flavour.”