The Seed Fund opens private equity door to this year’s Academy producers
Fourteen food and drink start-ups invited to join The Seed Fund’s Class of 2019 intake will, for the first time, get the opportunity to pitch for funding from private equity investors.
The 14 have won the opportunity to participate in the philanthropic project’s summer academy where top mentors will nurture them.
They include start-ups producing organic bone broths; raw fermented foods; natural condiments; cold-pressed juices made from imperfect fruit and vegetables; snack bars made with grass-fed beef, fruits, herbs and spices; and dairy-free cheese.
As well as having the opportunity to pitch to Piper Private Equity, the entrepreneurs will participate in workshops, seminars, industry visits and one-on-one sessions with mentors, such as Renée Elliott, founder of Planet Organic, the Guild of Fine Food’s managing director John Farrand, Camilla Barnard, co-founder and brand director of Rude Health and Emma Murphy, commercial & innovation director at Sourced Market.
The academy, run in partnership with Great Taste, will cover branding, funding, finance, PR, social media and law during an accelerator programme designed to help the products get listed.
A winner from the 14 academy participants will be separately selected for a further year of business support and brand development with an estimated value of more than £100,000.
This story appeared in the June issue of Fine Food Digest. You can read more on the digital edition here.
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