Posted: 06/02/2015

Three Little Pigs to expand production as Hider takes on two new salamis

Three Little Pigs triple secHider Foods is adding two new salamis to the Three Little Pigs ambient charcuterie range introduced to its catalogue last year.

Ancho chilli salami, made with dried Polano chilli pepper, and Triple Sec salami, flavoured with the zesty orange liqueur of than name, join hot fennel salami, mild chorizo, spicy chorizo and oregano & thyme salami on the Hull-based distributor’s list from April. With a trade price £4.89 and RRP of £6.99-£7.99, they will be supplied in cases of 6x180g.

Charlotte Clarkson, who runs Three Little Pigs with husband Jon, said the two new flavours had been produced in small batches for a while, selling through local shops and food festivals, and both picked up Great Taste awards last year.

However, lack of production capacity meant they were not previously offered to the wider trade, where stockists include Selfridges, Partridges and Whole Foods Market.

“While Hider have been keen to build up the range, we have had to stay with our four main flavours,” she said. “But we’re in the process of putting in a new 30 sq m drying room that will give us extra space, and we’ve already got some other ideas.”

Three Little Pigs charcuterie is made with meat from free range, rare breed pigs, reared mainly at Kiplingcotes Farm, Dalton Holme, about 20 miles north-west of Hider’s Hull HQ. “We’ve also spent the last year expanding the farming side to make sure we have enough of our own pork,” Clarkson said.

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