Time for indies to get on board with British Food Fortnight
BRITISH Food Fortnight, which starts on 21st September is a wonderful chance to add theatre to your shop and your counters by sharing all things British and local with your customers.
It’s an opportunity many of the bigger retailers have been involved in for years, but it’s now time for independents to get involved in this campaign and drive sales and traffic into their shops.
The supermarkets can throw lots of budget behind it, but don’t necessarily have the flair and the wide array of products stocked by the independents.
This is the 17th year of this two-week foodie promotion, which is growing from strength to strength.
There are activities across all sectors of the food industry, with events across the country. It is not too late for you to create your promotions for the fortnight, showcasing products that are British and local.
You could offer promotions around recipes for classic British dishes, for example.
Or how about giving discounts on British cheese one week, then create the ultimate British breakfast offer the following week with everything from jam to bacon.
The key is to have fun with it, engage your customers and share it with the team at British Food Fortnight, who offer a range of ready-to-use point-of-sale ideas and advice booklets on their website.
This story appeared in the September issue of Fine Food Digest. You can read more on the digital edition here.
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