Posted: 01/02/2018

Tracklements add new POS material for retailers

TracklementsSpeciality pickle and chutney producer Tracklements is now offering stockists new promotional material to upsell its lines and increase sales to reward shoppers.

For every case of retail jars ordered online, retailers will be offered a free jute bag with supporting point of sale to encourage their customers to trade up to three jars.

Managing director Guy Tullberg said the brand’s promotion was about adding value for retailers and the end consumer.

“It provides an excellent opportunity to show the breadth of the Tracklements range, introduce new consumers to the brand and encourage existing consumers to try different products,” said Tullberg.

“We know this promotion works really well for our customers and increases sales through stores,” he added.

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