Cracking Christmas

This popular workshop takes place every June at the Harrogate Fine Food Show.

Getting your sales right in December can save your year. Come and learn how you can crack Christmas trading from two retailers who have 30 successful festive seasons between them…

What will you learn

  • What a 2% increase in margin can do to your profitability
  • How to extend your Christmas sales into November
  • How you can play the cash flow game to your advantage
  • How to create a business plan specifically for this time of year
  • How to make sure your food shop is top of your customers Christmas list
  • How to manage wastage and stock season-specific products

The workshop runs on Tuesday June 27, from 10am-1pm allowing plenty of time to visit the show. Please call Jilly Sitch on +44 (0)1747 825200 or email for more details and workshop fees.

Contact form

Contact the Guild of Fine Food
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