Tyrrells’ new crisp flavour kicks off 6 Nations rugby season
Premium crisp brand Tyrrells has launched a British beef & Suffolk ale flavour to kick off the 6 Nations Championship season.
The crisps are available to local stores and delis for a limited time in February and March with an RRP of £1.99 for a 150g sharing bag and 89p for a single 40g bag.
The new launch is part of Tyrrells title as the “Official Crisp of England Rugby” and the title partner of Premier 15s.
“We’re proud to be the Official Crisp of England Rugby and we wanted to create a new, innovative flavour that celebrates our partnership with the RFU,” said Adam Draper marketing director at Tyrrells’ owner Amplify Snack Brands UK.
Each pack will also contain a unique code giving shoppers the chance to win a pair of England Rugby tickets.
“We wanted to bring something new and exciting to the category, and offer shoppers the chance to win some amazing prizes,” he added.