Posted: 17/03/2015

Tyrrells spruces up popcorn range with new recipes and packaging


Tyrrells Poshcorn lemon cupcakeTyrrells has revamped its Poshcorn range with a packaging rebrand, recipe changes and the addition of two new flavours.

The company’s newest popcorns are coconut & caramel and lemon cupcake, both of which will be available in large sharing bags (70g-80g, RRP £1.59) and 12g bags (RRP £0.79).

The recipe for its best-selling Sweet & Salty variety now contains golden caster sugar, which Tyrrells said delivers “extra deliciousness”.

“Our Poshcorn launch positions Tyrrells as delivering deliciousness in a category where taste is often sacrificed in favour of counting calories,” said Tyrrells marketing director Jocelyn McNulty. “With improved recipes and a pipeline of fantastic flavour and format developments, Poshcorn is ideal for women looking to cut back on sweet treats such as chocolate, but without having to sacrifice on delicious taste”.

www.tyrrellscrisps.co.uk/poshcorn

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