Posted: 17/03/2015

Tyrrells spruces up popcorn range with new recipes and packaging

Tyrrells Poshcorn lemon cupcakeTyrrells has revamped its Poshcorn range with a packaging rebrand, recipe changes and the addition of two new flavours.

The company’s newest popcorns are coconut & caramel and lemon cupcake, both of which will be available in large sharing bags (70g-80g, RRP £1.59) and 12g bags (RRP £0.79).

The recipe for its best-selling Sweet & Salty variety now contains golden caster sugar, which Tyrrells said delivers “extra deliciousness”.

“Our Poshcorn launch positions Tyrrells as delivering deliciousness in a category where taste is often sacrificed in favour of counting calories,” said Tyrrells marketing director Jocelyn McNulty. “With improved recipes and a pipeline of fantastic flavour and format developments, Poshcorn is ideal for women looking to cut back on sweet treats such as chocolate, but without having to sacrifice on delicious taste”.

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