Posted: 23/03/2016

Uplift in organics prompts expansion for Bristol’s Better Food Co


Phil Haughton of The Better Food Co
Phil Haughton has seen a shift in consumers’ appetite for shopping sustainably

Organic food retailer Better Food has launched a fundraising drive to open a third site, as the Soil Association sees the independent sector spearheading growth in organic food.

The Bristol-based retailer is looking to raise £350,000 to open the site in the Whapping Wharf redevelopment in Bristol through green bank Triodos.

Phil Haughton, founder of The Better Food Co, said it had seen a shift in consumer appetite towards shopping sustainably, and reported particularly strong sales in bread, health & beauty product, fresh vegetable and chilled meats, and chocolate.

“Consumers recognise the value of healthy, organic food and are happy to buy items they feel are great quality, especially if this is coupled with a connection to strengthening local food systems,” he said.

“By shopping at independent stores and making more informed choices about purchases, customers can make their voice heard about the products they want to see more of.”

Haughton said the company has seen growth of 16%, with turnover in the year to March 31 2016 projected to hit £4.1 million, and was set to nearly double by 2021 to £8.1 million.

The Soil Association’s latest Market Report found sales of organic goods in the independent sector rose 7.5% in 2015 to £308m, compared to a 3.2% increase in the supermarkets over the same period.

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