Posted: 18/11/2019

Use your Insight6 mystery shop to get into shape for Santa


It’s really important as a retailer to understand your customer experience, but that’s not always easy when you’re busy working in your business. 

If you’re a retail member of the Guild of Fine Food, you are able to claim a free mystery shop from Insight6. This is the perfect time to activate this benefit, so you can implement any changes that are recommended prior to the busy Christmas sales period. 

We all know how important festive sales are in the financial life of a deli or farm shop, so the insights you gain from your mystery shop will help you enhance your customers’ journey in-store and maximise sales in these critical few weeks. 

It will also give you the chance to chat to your team about the feedback, and remind them about the skills of upselling and securing pre-orders for the festive season. 

It is key to make it as easy as possible for your customers to shop at this time of year, as they are often time-poor and stressed.  Offer samples as usual, but mix them up, featuring different products throughout the week. Then ramp up this activity for the weekend.

Enjoy your customer’s reactions to engaging with food and remember that independent retailers are key to giving them a happy Christmas.

Vhari Russell is founder of The Food Marketing Experts and Grub Club Events. 

This story appeared in the October-November issue of Fine Food Digest. You can read more on the digital edition here.

Read more of the latest news from Fine Food Digest here

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