Villani pre-packs offer classy alternative to mainstream meats
Italian foods importer Tenuta Marmorelle is making its first foray into chilled charcuterie with the UK launch of the Villani range of sliced pre-packs and whole products.
Villani is a medium-sized, multi-site producer headquartered in the Castelnuovo Rangone near Modena, and its products are being pitched here as a premium, speciality alternative to supermarket brands.
A representative of Villani joined the Tenuta Marmorelle team at Harrogate Fine Food Show in late June to introduce the range to visiting buyers.
Covering both a core selection of standard Italian-style meats and more niche options, the line-up includes sliced prepacks such as 16-month Parma ham (trade £3.78 for 100g), mortadella (trade £2.25 for 130g) and a 120g mixed antipasti pack with prosciuto crudo, coppa and Milano salami (trade £3.27).
On show at Harrogate was a trio of 140g regional antipasti packs (trade £3.79) descibed as “three tasting journeys dedicated to anyone dreaming about an authentic Italian experience”.
The Antipasti delle Alpi selection features speck, bresaola and smoked salami; Antipasti Emiliano contains Modena salami, prosciuto crudo, pancetta and salami Montanaro; and the Mediterranean selection has capocollo, spicy prosciutto crudo, spicy spianata and salami with chilli pepper.
Founded in 1886 by Ernesta and Costante Villani to market and sell dry-cured hams, the eponymous business soon went into production in its own right, with a factory in Castelnuovo Rangone making salami, coppa, bacon, mortadella and cooked hams.
Today it has five production plants for different regional specialities, enabling it to use the DOP and IGP Protected Food Name logos.
“We’ve been out to inspect their production,” said Nick Carlucci of Tenuta Marmorelle, “and it’s really impressive.”
This story was taken from the August edition of Fine Food Digest. Read more here.