Waitrose adds more artisan gins after rise in sales
Supermarket chain Waitrose has announced that it will be stocking more gin from local and regional British distilleries after seeing its sales for the artisan spirit grow by 50% in the past year.
Ramsbury Gin (Marlborough, Wiltshire), Cotswold Dry Gin (Stourton, Warwickshire), and Masons Dry Yorkshire Gin (Bedale, North Yorkshire) are the latest speciality gin suppliers to be stocked by the high-end supermarket. Each gin will be stocked in stores within a 30-mile radius of its distillery.
“Gin is now the most popular spirit we sell, having overtaken whisky earlier this year,” said Waitrose’s spirits buyer, John Vine. “There’s a shift towards people sipping the spirit before their meal as an aperitif, so artisan gins, which tend to have been infused with unique flavours, really appeal for this purpose.”
Waitrose claims to have worked with local distilleries across the UK in recent years to bring more artisan gins to its shelves – many of which had never been stocked in supermarkets before. It now sells more than 2,500 locally and regionally sourced products from over 600 producers.