Posted: 14/08/2019

Want to improve your cheese sales?

Cheese training

With the seasons changing, we begin the run up to one of the most profitable times of year in the fine food sector. As this busy period approaches, you might want to consider whether you or your team could be doing more to sell cheese, improve customer experience and most importantly, increase turnover.

The Guild’s Retail Cheese Training Course

Cheesemonger Charlie Turnbull & Guild training coordinator Jilly Sitch will be your teachers on this dynamic and explorative course that focusses on coaching delegates through every step of selling and caring for cheese. 

The aim is to educate and enthuse those who buy and sell cheese, and is a must for all independent retailers and their team.

Capitalise on the two major differences between independent fine food retailers and the supermarkets: the best selection of quality cheese and staff who can talk intelligently to customers about them.

This one day course running from 09:30 – 17:00 starts by going ‘back to basics’ and begins with an overview of cheese, what it is, what’s in it, and how it’s made.  The course will help you to:-

  • Enhance your understanding of the cheese making process
  • Recognise the main families of cheeses
  • Understand the impact of terroir has on cheese
  • Learn how to select, display, sell & care for cheese
  • Comparatively taste over 40 types of cheese
  • Talk to your customers confidently and competently
  • Sell more cheese proactively rather than reactively

The course ends with a practical session on cutting, slicing and wrapping cheese, plus valuable advice on how to engage with your customers and SELL MORE CHEESE!

Essential pre-Christmas training

A standalone one-day course for deli, food hall and farm shop owners, managers and key counter staff. You’ll learn how cheese is made, how it should be sold, and taste over 40 cheeses to enhance your product knowledge.

Book your place…

Requirements:  no previous experience required.

Timings: 09:30-17:00

10th September – London
17th September – London
1st October – Gillingham
8th October – London
29th October – London

Cost: Guild members £100+VAT / Non-members £195+VAT

For more information or to book, please contact
or call +44 (0) 1747 825200.

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