Posted: 16/05/2019

Want to sell more cheese?…


Guild Retail Training

We still have some spaces available on our retail cheese training course, a nationally recognised programme designed to help you care for, understand, and sell more cheese.

We have available dates throughout the summer and all Guild members get a special rate.

What you get from the Retail Cheese course

This practical course is designed to help cheese retailers increase turnover and improve the customer shopping experience.

You’ll be coached through every step of selling and caring for cheese professionally and learn how to capitalise on the two major differences between independent fine food retailers and the supermarkets.

This one day course runs from 09:30 – 17:00 and starts by going ‘back to basics’ with an overview of cheese, what it is, what’s in it, and how it’s made.  The course will then help you to:-

  • Enhance your understanding of the cheese making process
  • Recognise the main families of cheeses
  • Understand the impact of terroir has on cheese
  • Learn how to select, display, sell & care for cheese
  • Comparatively taste over 40 types of cheese
  • Talk to your customers confidently and competently
  • Sell more cheese proactively rather than reactively

The course ends with a practical session on cutting, slicing and wrapping cheese, plus valuable advice on how to engage with your customers and SELL MORE CHEESE!

Available training dates

  • 28th May – Birmingham
  • 12th June – London
  • 16th July- London
  • 10th September – London
  • 17th September – London

Special rate available

Places on this course usually cost £195+vat – but Guild members pay just £100+vat.

For more information and to book your place, please contact jilly.sitch@gff.co.uk or call +44 (0) 1747 825200.

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