Welsh Government supports food retailers with new campaign

The Welsh Government has released a new downloadable guide to help retailers promote Welsh food and drink ahead of St. David’s Day.

‘This is a Celebration, this is Wales,’ is the title of the new campaign that aims to provide retailers with resources, POS and  ideas to help promote Welsh food and drink in store, increase footfall and increase sales.

Lesley Griffiths, cabinet secretary for the environment and rural affairs commented: “Working with retailers is a key part of our Action Plan to grow our industry and it is important that they see St David’s Day celebrations as a fantastic opportunity to not only increase footfall but to demonstrate to their customers that Welsh food and drink is world leading in quality.

‘This is a Celebration. This is Wales’ toolkit can be found on the Food and Drink Wales website:www.gov.wales/foodanddrinkwales