World’s first potato smoothie launches in the UK
A Swedish company has launched to the UK what it says is the first range of smoothies made from emulsified potato and rapeseed oil.
Veg of Lund developed the potato-based organic drinks, under the MyFoodie brand, in 2016 at Lund University and has been selling them to the trade in Sweden ever since, with the company now looking to export to the UK.
Combining potato, rapeseed oil, apple juice and one type of berry, the smoothies come in three varieties: blueberry, raspberry and sea buckthorn (an orange berry likened to a lemon). They are packaged in 250ml glass bottles and retail at £3 per bottle.
The company claims to be the first to blend potato and rapeseed oil together using a patented method discovered at the Swedish university, resulting in a drink that is high in potassium and Omega 3.
Co-founder Thomas Olander said the products are more of a “drinkable snack” than a drink.
“These fill you up, they don’t quench your thirst,” he said. “This is not just a smoothie either, those are sweet and heavily fruit-based. MyFoodie is perfect for a quick on-the-go lunch with something else.”
“The combination of potato and rapeseed also gives a neutral taste,” he added. “A lot of plant-based products have a specific taste profile. Generally plant-based products will include soy, rice or oat so that is what you taste first and foremost.”
This story appeared in the August issue of Fine Food Digest. You can read more on the digital edition here.
Read more of the latest news from Fine Food Digest here