World’s first soup in heatable bottles aims to disrupt food-to-go category
A range of soups in heatable bottles has launched to market with the aim of reinventing the on-the-go soup category.
Re:Nourish has a four-strong range of health-focused soups, which are packaged in a ready-to-go custom-moulded transparent bottle and can be heated and drunk straight from it.
Said to be entirely plant-based – as well as gluten-, sugar- and dairy-free – the four varieties are named after their health benefits and functions: Digest (roasted carrot & ginger), Immunity (kale, spinach & turmeric), Power & Love (spicy lentil, red pepper & maca), and Calm (tomato, basil & passion flower). The recommended retail price of all four flavours is £2.80 for a 500g bottle.
Founder Nicci Clark, who was mentored by co-founder of New Covent Garden Soup Co, John Stapleton, said she sees soups as “the new juices”.
“Until now, soups haven’t been the most convenient food as they have to be heated and then decanted,” she said. “Our revolutionary patented packaging changes the status quo as soups can now be heated and either enjoyed straight away or resealed and transported to eat on the go.”
This story appeared in the July issue of Fine Food Digest. You can read more on the digital edition here.
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