Yumbles.com launches subscription services for artisan producers
Online speciality food marketplace Yumbles is looking to build on its initial success with the introduction of an Amazon Prime-style service as well as a platform for small producers to create their own subscription offers.
Launched in 2014, Yumbles.com has listed lines from around 150 independent producers and its new Food Explorers Club offer free delivery on all orders for a monthly subscription of £1.60 per month.
Subscribers also receive access to a digital magazine as well as exclusive offers.
Producers currently listed on the site include Scarlett & Mustard, Sue Gilmour Chocolate, Gourmet Spice Company, Olive Branch, Godminster and Sipsmith.
The second service Yumbles is introducing this month is a subscription platform that enables indie food producers to create and sell their own subscription offerings to foodies.
The website said this will enable under-resourced smaller producers to move away from a one-off purchase model towards subscription plans that will help to build a loyal customer base.
“We wanted to make our platform as flexible as possible and give choice to consumers,” said Yumbles co-founder Simos Kitiris. “No two services are the same. Subscriptions are definitely a very convenient and cost-effective way of shopping, enabling customers to experience something different every time by receiving limited edition and seasonal flavours that might not be ordinarily available for purchase.”
He added: “There are clear benefits to the artisan food producers we champion too. They get to compete with the growing number of e-commerce sites already in the subscription market and create a loyal customer base eager to receive their latest offering on a regular basis.”
Yumbles anticipates having as many a 200 different indie food subscription offerings on the platform by the end of the year.