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Opportunities in Fine Food Digest

Essential reading for independent food and drink retailers, Fine Food Digest is the ideal publication to promote your range, highlight a new launch or simply introduce retailers to your business.

Our engaged print audience of around 4,400* across the independent food and drink sector rely on us to bring them the latest industry news, product launches and advice to help them run their businesses.

Each of our ten issues has several opportunities to get in front of buyers, owners and retail workers who will be ordering and selling your products.

We cover the full life cycle of businesses: from start-up delis coming to us for advice before they open, to established multi-site businesses looking to upskill their staff and refresh their range. We’ll work with each of our advertisers to advise on how best to reach your target retailer audiences.

*Audited ABC figure 4,393 (March 2025). For information: www.abc.org.uk

FFD April 2025

Reach our engaged audience of retailers

Fine Food Digest is distributed in print to around 4,400* named recipients, mainly based in the UK and Ireland, and the digital copy reaches a further 10,500 trade readers around the world.   

Print circulation is tightly managed and 90% of retail recipients are responsible for all or the majority of stock-related decisions.

Source: Guild of Fine Food retailer survey 2023
*Audited ABC figure 4,393 (March 2025). For information: www.abc.org.uk

Varied editorial content & special features

We run special features throughout the year including features on seasonal dining, product specials and a special international issue. These features combine product focuses with editorial comment, which gives advertisers editorial context and increased reader engagement.

Advertising rates and members’ discounts

Guild of Food Members receive preferential rates on advertising. Discounts on rates are also available for series booking.

Our named audience and product-specific focuses offer unrivalled access to independent retailers for the producers and service providers looking to supply them.

Recent issues

FFD April 2025
April 2025

Talking farm shops

  • Farm Shop & Deli show preview
  • Updated foodservice section
  • Kale & Corn in Belper
FFD March 2025
March 2025

A layered approach

  • Middle Lane Market
  • Tea & coffee, chocolate & confectionery, cakes & puddings
  • The new British cheese boom
FFD Jan-Feb 2025
January-February 2025

Hard hats must be worn

  • Business Improvements
  • Salt. Deli Kitchen
  • Sweet & savoury biscuits, pickles & chutneys
December 2024

A piece of the action

  • Independent retail reacts to the budget
  • Armadeli in Stroud
  • Fen Farm Dairy’s new cheese

Members only: View our publications archive

We maintain an extensive archive of all our publications for Guild of Fine Food members, which you can discover below by logging in to MyGuild. Not yet a member? Join us today.