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Opportunities in Great Taste Book

The definitive guide to award-winning food and drink.

Relied on by trade buyers looking for product recommendations and food lovers wanting to discover the best-tasting products, Great Taste Book reaches over 150,000 food-loving trade and consumers.

This title has the widest reach of all our magazines. It is distributed throughout the year at some of the UK’s biggest trade and consumer events and across a wide network of media partners, giving producers unparalleled targeted reach. 

Advertising is only open to Great Taste winners from that year and due to demand and limited space, places offered on a first-come, first-served basis.

“Great Taste is a trusted indicator for the best-tasting food & drink.
When sourcing new products, I have utmost confidence in that little black and gold logo.”

Adrian Boswell, buyer, Selfridges

Great Taste Book cover

Reach over 150,000 trade & consumers

Great Taste Book is distributed at a packed programme of consumer and trade events throughout the year, including RHS Hampton Court Palace Garden Festival and RHS Flower Show Tatton Park, the Game Fairs, CarFest and Spirit of Christmas, as well as trade events including IFEX and Speciality & Fine Food Fair.

Print and digital copies are distributed through our network of media partners including BBC Good Food magazine, delicious. magazine and Fine Food Digest and a further run of printed copies are sent to participating producers and retailers to share with their customers. There is also extended digital trade reach through our national sponsors: Bord Bia, Invest NI, Welsh Food & Drink and Scotland Food & Drink.

Advertisers are also given an enhanced listing in our directory of award-winning Great Taste products as part of our commitment to further extending their trade and consumer exposure.

How to book your space

All Great Taste winners will be contacted and places will be allocated on a first-come, first-served basis. Great Taste Book is very popular every year for the year-round promotional opportunity that it brings and so early booking is advised to avoid disappointment.

Pages are typically sold as 1/4 page advertorials, although full pages including covers are available and many advertisers choose to go down this route for maximum impact. On confirmation of your place, you will be asked to complete a listing details form and send in photography product samples so we can arrange professional photography for your product and design your advertorial.

Enhanced online listings will go live on publication of the Great Taste Book and the publication will be promoted throughout the year in physical print format and on digital platforms.

Rates & requirements

Opportunities start from £595+VAT for non-members. Guild of Fine Food members benefit from a preferential rate of £550+VAT.

Great Taste Book is only open to Great Taste winners from that year. There is limited space and places are offered on a first-come, first-served basis.

Recent issues

Great Taste Book cover
2023 / 2024

Great Taste Book

  • Great Taste 2023 winners
  • Golden Fork producer profiles
Great Taste Book 2022-23
2022 / 2023

Great Taste Book

  • Great Taste 2022 winners
  • Golden Fork producer profiles
Great Taste Book 2021-22
2021 / 2022

Great Taste Book

  • Great Taste 2021 winners
  • Golden Fork producer profiles
Great Taste Book 2020-21
2020 / 2021

Great Taste Book

  • Great Taste 2020 winners
  • Golden Fork producer profiles

Members only: View our publications archive

We maintain an extensive archive of all our publications for Guild of Fine Food members, which you can discover below by logging in to MyGuild. Not yet a member? Join us today.