Our training is specially tailored to the needs of independent food businesses. Practical, hands-on courses inspire and inform, as well as providing the opportunity to meet retailers and employees from like-minded business owners at our London and Dorset offices, as well as other locations around the UK.
An interactive course, with plenty of hands-on experience and tasting opportunities, delivered by two of the UK's leading cheese experts
Why take the course?
Our unique and practical hands-on course will teach retailers of all levels how to run a successful cheese counter. This one day course is for independent deli owners and their teams who are involved in sourcing, buying and selling cheese.
What will you learn?
Suitable for all levels of experience, this course will help new staff get to grips with their role and inspire more experienced staff to engage with customers and refresh their skills and product knowledge.
- Discover how to taste and identify different cheeses
- Gain confidence in knowing what to stock
- Improve product knowledge leading to more selling opportunities
- Find out how to educate and build rapport with customers
- Master the art of what makes a good cheese board
- Learn how to cut, wrap and keep cheese
- Get inspired by drinks and accompaniment matching and upselling
- Acquire practical skills to increase cheese sales
The next Retail Cheese courses will take place on:
For all enquiries, including bespoke courses for your business, please email: [email protected].
Who will train you?
This course will be presented by two charismatic experts in their field, Patrick McGuigan and Emma Young, both regular judges at the World Cheese Awards.
Patrick is a food journalist and cheese writer who contributes to the Telegraph, the FT, delicious. magazine and The Food Programme. He is the author of The Philosophy of Cheese, has recently co-authored a second book, The Cheese Life , and regularly hosts talks and tastings.
Emma has worked in cheese retail, wholesale, cheesemaking and buying, giving her very well rounded cheese industry knowledge. She is the author of The Cheese Wheel.
|Retail cheese training – one day course||Cost per delegate|
|Guild of Fine Food members||£150|
Special members’ rates
We offer Guild of Fine Food members discounts on all our Retail Cheese training courses. Please contact [email protected] to find out how to book with your members’ discount.
Training opportunities with the Guild of Fine Food
As well as our regular one-day courses, we can also offer bespoke courses for your business.