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Retail cheese

Our training is specially tailored to the needs of independent food businesses. Practical, hands-on courses inspire and inform, as well as providing the opportunity to meet retailers and employees from like-minded business owners at our London and Dorset offices, as well as other locations around the UK.

GFF Retail Cheese Training
Suitable for all levels
Retail Cheese one day course

An interactive course, with plenty of hands-on experience and tasting opportunities, delivered by two of the UK's leading cheese experts

Why take the course?

Our unique and practical hands-on course will teach retailers of all levels how to run a successful cheese counter. This one day course is for independent deli owners and their teams who are involved in sourcing, buying and selling cheese.

What will you learn?

Suitable for all levels of experience, this course will help new staff get to grips with their role and inspire more experienced staff to engage with customers and refresh their skills and product knowledge.

Attendees will:

  • Discover how to taste and identify different cheeses
  • Gain confidence in knowing what to stock
  • Improve product knowledge leading to more selling opportunities
  • Find out how to educate and build rapport with customers
  • Master the art of what makes a good cheese board
  • Learn how to cut, wrap and keep cheese
  • Get inspired by drinks and accompaniment matching and upselling
  • Acquire practical skills to increase cheese sales
Guild of Fine Food Retail Cheese Training cheese wrapping: Learn to wrap and store cheese on the Guild's Retail Cheese training course

Guild of Fine Food Retail Cheese Training, cheese wrapping

The next Retail Cheese courses will take place on:

For all enquiries, including bespoke courses for your business, please email: [email protected].

Course notes Retail Cheese Training All delegates will be provided with a course text book to take home and a certificate of completion

Course notes, Retail Cheese Training

Who will train you?

This course will be presented by two charismatic experts in their field, Patrick McGuigan and Emma Young, both regular judges at the World Cheese Awards.

Patrick is a food journalist and cheese writer who contributes to the Telegraph, the FT, delicious. magazine and The Food Programme. He is the author of The Philosophy of Cheese, has recently co-authored a second book, The Cheese Life , and regularly hosts talks and tastings.

Emma has worked in cheese retail, wholesale, cheesemaking and buying, giving her very well rounded cheese industry knowledge. She is the author of The Cheese Wheel.

Guild of Fine Food Retail Cheese trainers: Emma Young and Patrick McGuigan

Guild of Fine Food Retail Cheese trainers: Emma Young and Patrick McGuigan

Course costs

Retail cheese training – one day courseCost per delegate
Guild of Fine Food members£150
All costs exc. VAT

Special members’ rates

We offer Guild of Fine Food members discounts on all our Retail Cheese training courses. Please contact [email protected] to find out how to book with your members’ discount.

Retail cheese training Guild of Fine Food

Retail cheese training, Guild of Fine Food

The perfect mix of theory and practical, with clear direction and actions for how we can make our cheese counter even better!

From the moment I walked in, to the minute I left, it was FANTASTIC. This course has given me so much more knowledge. I will now be able to train my team to be as confident and competent as you have made me!

Training opportunities with the Guild of Fine Food

As well as our regular one-day courses, we can also offer bespoke courses for your business.

With thanks to our training sponsors: