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Opportunities in Fine Food Digest

Essential reading for independent food and drink retailers, Fine Food Digest is the ideal publication to promote your range, highlight a new launch or simply introduce retailers to your business.

Our engaged audience of 5,500 across the independent food and drink sector rely on us to bring them the latest industry news, product launches and advice to help them run their businesses.

Each of our ten issues has several opportunities to get in front of buyers, owners and retail workers who will be ordering and selling your products.

We cover the full life cycle of businesses: from start-up delis coming to us for advice before they open, to established multi-site businesses looking to upskill their staff and refresh their range. We’ll work with each of our advertisers to advise on how best to reach your target retailer audiences.

FFD July 2024

Reach our engaged audience of retailers

Fine Food Digest is distributed in print to 5,500 named recipients, mainly based in the UK and Ireland, and the digital copy reaches a further 12,000 trade readers around the world.   

Print circulation is tightly managed and 90% of retail recipients are responsible for all or the majority of stock-related decisions.

Source: Guild of Fine Food retailer survey 2023

Varied editorial content & special features

We run special features throughout the year including features on seasonal dining, product specials and a special international issue. These features combine product focuses with editorial comment, which gives advertisers editorial context and increased reader engagement.

Advertising rates and members’ discounts

Guild of Food Members receive preferential rates on advertising. Discounts on rates are also available for series booking.

Our named audience and product-specific focuses offer unrivalled access to independent retailers for the producers and service providers looking to supply them.

Recent issues

July 2024

Beyond borders

  • Deli of the month in Berlin
  • Far flung wines
FFD June
June 2024

When frozen food became cool

  • Greens Grocers
  • Sustainable packaging 
FFD May cover
May 2024

Put the kettle on

  • The Passage Pantry
  • Momo Kombucha
April issue Fine Food Digest

Outdoor dining

  • Chorlton Cheesemongers
  • Bell’s Farm Shop
FFD March 2024
March 2024

Jams & Preserves

  • The Border Target Operating Model
  • The Fleetville Larder
FFD Jan-Feb 2024
Jan-Feb 2024

The Leeds Deli

  • How to improve your business
  • Broom House Farm
Fine Food Digest December 2023 Cover
December 2023

World Cheese Awards Champion 2023

  •  Britain’s cider renaissance
  • Scotland’s Speciality Food & Drink Show preview
Fine Food Digest October/November 2023 cover
Oct/Nov 2023

The best of Great Taste

  • Honey & Co.’s expansion
  • Last minute Christmas ideas
Fine Food Digest September 2023 Cover
September 2023

Make bread work

  • English wine revolution
  • Inside The Balloon Tree Farm Shop
Fine Food Digest August 2023 cover
August 2023

International issue: Global market

  • Sake for beginners
  • Selling cheese in São Paulo
Fine Food Digest July 2023 Cover
July 2023

Get those stockings filled early

  • Keeping it seasonal
  • Wales’s first vegan deli
Fine Food Digest June 2023
June 2023

New launches in drinks

  • “Functional drinks” explained
  • Co-working & cake at Reunion Deli
Fine Food Digest May 2023
May 2023

Hot drinks refresh

  • The UK’s only raw milk brie
  • Inside The Marches Deli
Fine Food Digest April 2023
April 2023

Outdoor dining guide

  • The Whitby Deli
  • French wines
Fine Food Digest March 2023
March 2023

Hot sauce meets craft beer

  • Single-use plastic ban
  • Jams & preserves NPD

Members only: View our publications archive

We maintain an extensive archive of all our publications for Guild of Fine Food members, which you can discover below by logging in to MyGuild. Not yet a member? Join us today.