Join the Guild

Formed in 1995, the Guild of Fine Food has a mission to support, celebrate, and encourage independent food and drink retailers and the producers that supply them.

With over 1,300 members across the UK, the Guild organises and implements a network of activities designed to promote excellence in all sectors of the trade and build closer links between producers and retailers.

We provide a voice for independent food retailers and producers: lobbying the government through a variety of influential organisations and providing access to expert industry advice and updates through our relationships with partner organisations.

Please go to our support page for help & advice during Covid-19. We are working hard on online resources that will specifically help independent retailers and the producers that supply them.

Why should I consider joining the Guild of Fine Food?

Running a business on your own can be a lonely existence. The Guild of Fine Food should be your first port of call for any retail business-related issue and provides you with a platform from which to share experiences with your fellow retailers and producers.

Scroll down to discover why your business could benefit from being a member and explore more of the services you can access by being part of the Guild.

The Guild of Fine Food is also the organisation that publishes Fine Food Digest, Good Cheese, Best Brands and Great Taste Book, the industry’s leading magazines. We organise Great Taste and the World Cheese Awards, run the Fine Food Show North and a number of Great Taste Markets, as well as train individuals in cheese, deli products and in business matters relating to fine food retail.

We’re at the centre of it all.  Be a part of it.

Meet the GFF team

Membership benefits

Support │ Knowledge │ Connection │ Advocacy


Codes of Practice: 
Free, interactive PDFs containing specific guidance on meeting essential food safety and trading standards requirements. Option to Opt In to the scheme for a level of protection against challenges to processes and procedures.

Available now:
Charcuterie Code – for producers of Continental-style meats
Launching January 2021:
Deli Retailing Code – safe retailing of key deli products

Retail Training: Special rates on School of Fine Food training courses, designed to help increase turnover and improve staff knowledge and confidence.

Member Lists: Access to a list of members to contact as potential stockists, or to order products for your retail outlet.

Great Taste entry: Preferential rates for Guild members entering Great Taste, offered ahead of general entry.

Publications: Copies of Fine Food Digest & bonus supplements through the year. Retailers with a cheese counter also receive the annual publication, Good Cheese. Access to preferential rates on advertising within the magazines.

HR4UK: Free HR advice, contracts of employment & employee handbook, updated with new legislation 365 days a year.

insight6: A free mystery shop per year with comprehensive report to help retailers improve their customers’ experience.

DeliHelp: Expert advice on legislative retailing queries at the end of the phone.

Fine Food Show North: Discounted rates on exhibition stands at our annual trade event, Fine Food Show North.

Advocacy: Sitting on many active committees and panels, the Guild represents you and voices your concerns to the relevant governmental departments, and reports key industry updates through regular newsletters. Committees include DEFRA’s Food & Drink Sector Skills Council, Independent Retailers Confederation, Association of Convenience Stores & Food From England.

London Venue Hire: Special rates on our flexible event space located close to London Bridge Station and Borough Market.

LawBite: Affordable legal advice to small-to-medium-sized companies.

Find out more

Applications for membership are taken throughout the year.  From December 2020, it is possible to send an online application for consideration for Guild membership.

Not yet a member and think you align with our values?  Apply online now

Membership rates:

Small business (turnover less than £1m): £150+VAT per year

Medium business (turnover between £1-5m): £250+VAT per year

Large business (turnover more than £5m): £450+VAT per year

Any application forms received over the Christmas break will be processed as soon as possible after 4th January.  Successful applicants will be eligible for Great Taste early entry provided their application is received by 8th January 2021.

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