Join the Guild

Formed in 1995, the Guild of Fine Food has a mission to support, celebrate, and encourage independent food and drink retailers and the producers that supply them.

With over 1,300 members across the UK, the Guild organises and implements a network of activities designed to promote excellence in all sectors of the trade and build closer links between producers and retailers.

We provide a voice for independent food retailers and producers: lobbying the government through a variety of influential organisations and providing access to expert industry advice and updates through our relationships with partner organisations.

Why should I consider joining the Guild of Fine Food?

Running a business on your own can be a lonely existence. The Guild of Fine Food should be your first port of call for any business-related issue and provides you with a platform from which to share experiences with your fellow retailers and producers.

Scroll down to read more about the Guild and our members’ shared objectives to support the independent food and drink industry. Discover why your business could benefit from being a member and explore the services you can access by being part of the Guild.

The Guild of Fine Food is also the organisation that publishes Fine Food Digest, Good Cheese, Best Brands and Great Taste Book, the industry’s leading magazines. We organise Great Taste and the World Cheese Awards, run the Fine Food Show North and a number of Great Taste Markets, as well as train individuals in cheese, deli products and in business matters relating to fine food retail.

We’re at the centre of it all.  Be a part of it.

Meet the GFF team

Please visit our support page for further help & advice.

We are working hard to develop our online resources that will specifically help independent retailers, the producers that supply them and the consumers who support them.

Guild of Fine Food Membership Charter

As part of our commitment to supporting, celebrating and encouraging independent food & drink retailers and the producers that supply them, in 2021 we launched our membership charter.  The charter outlines our mission statement and the shared objectives that the Guild and our members will agree to uphold, defining exactly what being a member of the Guild of Fine Food means for your business.  Download the Guild membership charter here. 


Membership benefits

Support │ Knowledge │ Connection │ Advocacy


What can the Guild do for your business?  Download a summary of the support available  to our members, which includes the following:

Codes of Practice: The Guild has formed a coordinated Primary Authority Partnership with Cornwall Council to offer assured advice on meeting essential food safety and trading standards requirements.  The Codes of Practice are issued as interactive PDFs.  Members are automatically opted in to the scheme and can request free copies of assured Codes of Practice issued.  By following the assured advice members should be protected against challenges to processes and procedures.

Available now:
Charcuterie Code: for producers of Continental-style meats
Deli Retailing Code: safe retailing of key deli products

Retail Training: Special rates on School of Fine Food training courses, designed to help increase turnover and improve staff knowledge and confidence.

Member Lists: Access to a list of members to contact as potential stockists, or to order products for your retail outlet.

Great Taste entry: Preferential rates for Guild members entering Great Taste, offered ahead of general entry.

Publications: Copies of Fine Food Digest & bonus supplements through the year. Retailers with a cheese counter also receive the annual publication, Good Cheese. Access to preferential rates on advertising within the magazines.

HR4UK: Free unlimited HR advice, access to an online employee management system to produce contracts of employment and an online employee handbook, updated with new legislation 365 days a year.

insight6: A free mystery shop per year with comprehensive report to help retailers improve their customers’ experience.

DeliHelp: Expert advice on legislative retailing queries at the end of the phone.

Fine Food Show North: Discounted rates on exhibition stands at our annual trade event, Fine Food Show North.

Advocacy: Sitting on many active committees and panels, the Guild represents you and voices your concerns to the relevant governmental departments, and reports key industry updates through regular newsletters. The Guild represents its members through the following organisations: Association of Convenience Stores, DEFRA’s Food & Drink Sector Council, Food From England and the Independent Retailers Confederation.

London Venue Hire: Special rates on our flexible event space located close to London Bridge Station and Borough Market.

Apply now

Applications for membership are taken throughout the year.  If you are thinking of becoming a member, please read our membership charter and terms and conditions of membership before completing your application.

Not yet a member and think you align with our values?

Apply for Retailer membership now

Apply for Producer membership now

Please note: Membership applications are assessed and processed on a monthly basis. Once you submit your application form, the membership team will come back to you confirm whether your application has been accepted or not, subject to the membership charter.  If accepted, you will be contacted for payment and then your membership will activate at the end of the month you have paid in for a further 12 months.  Please give as much information as possible in your application form in order to demonstrate that your company is aligned with the membership charter and ensure your membership application can be processed as speedily as possible.

Membership rates:

Small business (turnover less than £1m): £150+VAT per year

Medium business (turnover between £1-5m): £250+VAT per year

Large business (turnover more than £5m): £450+VAT per year

Please note the deadline for membership applications ahead of Great Taste 2023 has now passed.

Members' Town Hall

Join our members’ ‘Town Hall’ initiative to voice your ideas and opinions and help shape the independent retail sector. Find out more here.

Sign up to our newsletter

Not currently a Guild member but want to stay on top of our latest industry updates? Sign up to receive our Latest industry advice newsletter.

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